more bling for China - the Vertu case

a mobile phone for 5,500 Euros ? And that is the starting price. As Perry Oosting, chief of Nokia's Vertu brand pointed out ' we are not a bling company..' I start to wonder what else that would it be if not bling. Vertu expects a boom on the Mainland (SCMP, Oct. 26) with predicted revenue growth of 50% as they are now looking at tier two cities. Mind you - prices for this phones can go as high as a quarter million Euros for custom made versions with diamonds and all the other spiel. And Mainland Chinese consumers seem to be snapping them up - at least those who can afford to loose such phone in a cab. Is it for the value of design or the design of value ? Hmm.. AJ