08 December 2010

Monkey business

                                     







Am I missing something here? Forget orange as cool - it is so OVER. Overdone in dot com boom town and a dead giveaway you are Gen X ready to roll in your design coffin...but what about the fascination with monkeys with headphones? And more ridiculous is that as it is monkeys are supposed to be copy-artists so when humans copy logos, we out do monkeys, as we not just copy but copy copies and regurgitate them to create mutants of the original copy. Looking at the logo of 'Ambassadors of Design' that I recently came across in HK I was left wondering...this is supposed to be an alternative movement, unofficial-cool-renegade-avante garde...wow...but what does the logo communicate? Monkey Ambassadors? Skull on fire? Headphones made out of cheap plastic that will flame your brain? skull heads with Anime hair-do's?

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