A fantastic piece of technology for professional photographers who can actually understand and use this thing. For me this is a good example why complexity would scare me away (clearly not belonging to the target user of this sophisticated product). However - I like to challenge whether all this buttons, controls and menues are needed - even for the professional. Or have they been added to make it look 'professional' and thus create a more premium product category for the sophisticated user, or those that like to consider themselfs as such ? Does complexity enhance value and does the choice of more functions increase the experience ? I believe a lot of non-professional photographers think so even though they would only use half of the functions (if at all) while paying a premium price for the equipment. Being seen with a device that creates an aura of professionalism may mean more to such consumers than the real added value the more premium product can deliver. What I am trying to say with this : Complexity actually helps to sell more products in some categories. AJ
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