More is more and more...

There was a time when instruction labels in clothes were in one language with one set of graphics. I bought a pair of jeans from H&M recently and noticed 5 flaps of double sided printed instruction labels in 21 languages. Let's see, 4 years ago they had 17 languages...5 years later there will be so many labels that it will feel like an extra layer of clothing inside. Honestly, if H&M came to India, it would mean adding at least 10 more languages to their label - since all the official languages have different scripts and are spoken and read by the masses who have the money to buy...now on the other side of the coin, what does it say about globalization and the tenacity of MNCs to reach as many consumers as possible? PJ